How to live stream to China?
In a few years, live streaming has become a major sales channel in China. The latest report from iSearch shows that it weighed nearly $190 billion at the end of 2020, up from $61 billion in 2019, and is expected to exceed $774 billion by 2023. Enough to conquer a large audience! But some prerequisites are necessary to broadcast in the Middle Kingdom. Indeed, the Chinese government has a reinforced control of incoming video streams. So how can we meet these conditions and broadcast live video content to China?
China, an unavoidable economic market
China now accounts for nearly 20% of the world’s population and is home to over 800 million connected consumers. By the end of 2020, it had 617 million live stream users, equivalent to 62.4% of its total Internet users. And this number has been growing for a few years, especially with the emergence of COVID19 and containment. China appears to be an unavoidable market for western economic actors.
The essential use of a CDN to broadcast live abroad
To broadcast live videos abroad, a few conditions must be met. Broadcasting video content to an international audience requires CDN technologies (Content Delivery Network).
A CDN is a network of thousands of servers allowing content to be delivered live to a large audience that can reach tens of thousands of simultaneous connections, in a fluid and qualitative manner.
Whether a company is planning to broadcast an internal event to its employees in China or a brand wants to reach its Chinese customers, the need to broadcast a live event to China is increasingly important.
However, if the main CDNs on which the retransmission of video content in streaming is based at a global scale already allow to broadcast in the whole world or almost, as for example the Akamai CDN, these mainly American solutions don’t have servers in China and consequently, the streams broadcasted through these solutions are very often blocked in China.
Indeed, as the Chinese government is exercising a reinforced control of incoming video streams by setting up a “Great Firewall” or “Great Digital Wall” (referring to the Great Wall of China), specific solutions are necessary to broadcast to China.
Quick and easy broadcasting to China with Vodalys.Studio
If the Chinese market seems unavoidable to broadcast its live videos, broadcasting to this territory implies however :
– To have servers on the Chinese territory (Chinese CDN),
– To hold an ICP (Internet Content Provider) license authorizing the broadcasting of content in China,
– To offer a video player compatible with this Chinese CDN.
These conditions aren’t always easy to set up for the average person. To ensure a good live video broadcasting in China, Vodalys has set up a solution on its platform that meets these requirements and offers a live video broadcasting specifically for a Chinese audience.
If you want to know more about our solutions available for the Chinese territory, please contact us.