How to make your live stand out: 5 tips to follow
Livestream has experienced explosive growth in recent years, thanks in part to the rise of social networks. Internet users spend an average of 18 hours per week watching videos online, which is almost twice as much as 3 years ago. It is even estimated that 82% of the world’s Internet traffic will be linked to video streaming this year. Professional or private, expert or novice, your presence on the video stream is therefore essential if you want to succeed. But with a very important and ever increasing competition, it’s difficult to stand out from the crowd. How can you stand out in the making of your live? We give you the 5 main tips to follow to distinguish yourself from other videos!
1. Define a clear message
The most important thing in your livestream is to clearly define the message you want to convey and the objective you want to achieve. Make sure you have a thread running through the content. You must treat the subject like a program. Prepare your questions if you have a guest.
Your message must be aimed at a specific target. It is according to this that you will define the tone used in your video. A startup will have more of an offbeat tone and a closeness to its community than a large company that has been established for several years. Feel free to plan and rehearse your live performance as needed.
2. Focus on the quality of your material
A camera remains the ideal to film you, but a good smartphone can also do the trick as long as it has a rather short format. Remember to charge your device to 100% before the broadcast of your live show, or bring a backup battery to avoid the sudden cut!
An independent microphone is crucial to have an optimal sound. Banish the microphone built into your camera or phone that will never provide a true quality sound. See our tips for better sound.
Also pay attention to the lighting. Choose your location well in advance. It should be neither too bright nor too dark.
Finally, make sure you have a good Internet connection. Make sure you check and test the quality of the signal before broadcasting your video to avoid any saturation or interruption during the live broadcast.
Internet users are uncompromising with the quality of the image they watch, so don’t skimp on this point. Even if your content is of great quality but the visual or auditory rendering does not follow, you will definitely flee a large part of your audience.
3. Customize your video content
A graphic design sets the tone of your video instantly. It conditions, among other things, the perception of quality of your livestream. Be unique, personalize and energize your video as much as possible (logo, mix of sources…) in order to capture your audience and make it easy for them to identify you and remember you. The goal is to differentiate yourself from other videos.
4. Interact with your community during the live event
Livestream is a real opportunity to connect and interact with your audience. It’s therefore important to react to what your audience says to you. During your live broadcast, don’t hesitate to read their reactions or questions and answer them live and pin some comments. The more attentive and close you are to your community, the more they will follow you and get involved. Aim for a minimum 10-minute broadcast to allow your audience to join in and start interacting.
5. Broadcast your video on multiple channels
Making a quality video is only half the battle. To increase your visibility, broadcast your livestream on several platforms for public (external) or private (internal) use. This will allow you to have a wider coverage of your audience. However, be careful to adapt your video to the requirements of each channel, otherwise the quality of your image will decrease. Also, choose the right time to broadcast your video according to your objective and your target audience’s habits in order to ensure that it will be seen by the greatest number of people.
Also, don’t forget to promote your video in advance. Communicate several days before your event on your social networks so that your audience knows that it will take place.
Ready to start livestreaming? With Vodalys.Studio platform, no more hassle for your live video production. You will be able to easily customize your video, interact with your community and broadcast your live in an optimal format!
Do you want to discuss your project with us? Contact our team!